{"id":1726,"date":"2024-11-06T04:38:30","date_gmt":"2024-11-06T04:38:30","guid":{"rendered":"https:\/\/startmsg.com\/?p=1726"},"modified":"2026-05-27T12:53:17","modified_gmt":"2026-05-27T12:53:17","slug":"digital-product-ecommerce-2","status":"publish","type":"post","link":"https:\/\/startmsg.com\/es\/digital-product-ecommerce-2\/","title":{"rendered":"Comercio electr\u00f3nico de productos digitales"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Hoy, <strong>producto digital<a href=\"https:\/\/startmsg.com\/es\/comercio-electronico-2\/\"> comercio electr\u00f3nico<\/a><\/strong> se est\u00e1 convirtiendo en una herramienta esencial debido a la creciente competencia en el mercado del e-commerce y a las mayores expectativas y elecci\u00f3n de los clientes. Cada visita deber\u00eda dejar una impresi\u00f3n positiva que contribuya a una experiencia de cliente exitosa con el tiempo.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Ventajas de las tiendas digitales:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Control de inventario en tiempo real<\/li>\n<li>Productos descargables en el navegador, Messenger e Instagram<\/li>\n<li>Gesti\u00f3n de inventario m\u00e1s precisa<\/li>\n<li>Pedidos de productos m\u00e1s r\u00e1pidos<\/li>\n<li>Menos art\u00edculos en pedido pendiente<\/li>\n<li>Mayor productividad de los empleados<\/li>\n<li>Crecimiento de ventas<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-creating-a-digital-product-store\"><strong>Crear una tienda de productos digitales<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Ve al <strong><a href=\"https:\/\/app.startmsg.com\/ecommerce\">Comercio electr\u00f3nico<\/a><\/strong> men\u00fa y pulsa el <strong><a data-type=\"link\" data-id=\"https:\/\/app.startmsg.com\/ecommerce\/add_store\" href=\"https:\/\/app.startmsg.com\/ecommerce\/add_store\">Crear tienda<\/a><\/strong> bot\u00f3n. El proceso de creaci\u00f3n de la tienda es similar a crear una tienda e-commerce normal, pero debes seleccionar <strong>Tipo de tienda<\/strong> como <strong>Digital<\/strong> para que funcione como <strong>tienda digital<\/strong>. Una vez creada la tienda, ya no podr\u00e1s cambiar el tipo de tienda.<\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" alt=\"Digital product e-commerce setup in StartMsg\" decoding=\"async\" width=\"1024\" height=\"408\" src=\"https:\/\/startmsg.com\/wp-content\/uploads\/2024\/11\/skaitmeniniu_produktu_ekomercija-1024x408.png\" class=\"wp-image-1727\" srcset=\"https:\/\/startmsg.com\/wp-content\/uploads\/2024\/11\/skaitmeniniu_produktu_ekomercija-1024x408.png 1024w, https:\/\/startmsg.com\/wp-content\/uploads\/2024\/11\/skaitmeniniu_produktu_ekomercija-300x120.png 300w, https:\/\/startmsg.com\/wp-content\/uploads\/2024\/11\/skaitmeniniu_produktu_ekomercija-768x306.png 768w, https:\/\/startmsg.com\/wp-content\/uploads\/2024\/11\/skaitmeniniu_produktu_ekomercija-650x259.png 650w, https:\/\/startmsg.com\/wp-content\/uploads\/2024\/11\/skaitmeniniu_produktu_ekomercija.png 1162w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-managing-digital-product-e-commerce\"><strong>Gesti\u00f3n del e-commerce de productos digitales<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Una vez completadas las dem\u00e1s opciones, puedes a\u00f1adir, editar o eliminar productos digitales en la <strong>Productos<\/strong> secci\u00f3n. Ve al <strong>Productos<\/strong> men\u00fa y haz clic <strong><a href=\"https:\/\/app.startmsg.com\/ecommerce\/add_product\" data-type=\"link\" data-id=\"https:\/\/app.startmsg.com\/ecommerce\/add_product\">A\u00f1adir producto<\/a><\/strong>. Rellena toda la informaci\u00f3n requerida sobre el producto digital en el campo de descripci\u00f3n, sube la imagen del producto como <strong>miniatura<\/strong>, y luego sube el producto digital (en <strong>formato zip<\/strong>). <\/p>\n<figure class=\"wp-block-image size-large is-resized\"><img alt=\"Adding a digital product to the e-commerce flow\" decoding=\"async\" width=\"687\" height=\"1024\" src=\"https:\/\/startmsg.com\/wp-content\/uploads\/2024\/11\/skaitmeniniu_produktu_pridejimas-687x1024.png\" class=\"wp-image-1728\" style=\"width:642px;height:auto\" srcset=\"https:\/\/startmsg.com\/wp-content\/uploads\/2024\/11\/skaitmeniniu_produktu_pridejimas-687x1024.png 687w, https:\/\/startmsg.com\/wp-content\/uploads\/2024\/11\/skaitmeniniu_produktu_pridejimas-201x300.png 201w, https:\/\/startmsg.com\/wp-content\/uploads\/2024\/11\/skaitmeniniu_produktu_pridejimas-768x1145.png 768w, https:\/\/startmsg.com\/wp-content\/uploads\/2024\/11\/skaitmeniniu_produktu_pridejimas-1030x1536.png 1030w, https:\/\/startmsg.com\/wp-content\/uploads\/2024\/11\/skaitmeniniu_produktu_pridejimas-436x650.png 436w, https:\/\/startmsg.com\/wp-content\/uploads\/2024\/11\/skaitmeniniu_produktu_pridejimas.png 1039w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-how-does-it-work\"><strong>\u00bfC\u00f3mo funciona?<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Tras un pago exitoso, el cliente ver\u00e1 un <strong>Descargar producto<\/strong> bot\u00f3n en la p\u00e1gina de factura. Al hacer clic en el bot\u00f3n se muestra una lista de los art\u00edculos pedidos.<\/p>\n<figure class=\"wp-block-image size-large\"><img alt=\"Customer downloading a digital product via Messenger - step 1\" decoding=\"async\" src=\"https:\/\/startmsg.com\/wp-content\/uploads\/2024\/11\/skaitmeniniu_produktu_Atsisiuntimas1-479x1024.jpg\" class=\"wp-image-1729\"\/><\/figure>\n<p class=\"wp-block-paragraph\">Aqu\u00ed el cliente puede ver todos sus productos pedidos. Haz clic en los tres puntos a la derecha de un art\u00edculo y elige <strong>Descargar<\/strong> para descargar el art\u00edculo que quieres.<\/p>\n<figure class=\"wp-block-image size-large\"><img alt=\"Customer downloading a digital product via Messenger - step 2\" decoding=\"async\" width=\"509\" height=\"1024\" src=\"https:\/\/startmsg.com\/wp-content\/uploads\/2024\/11\/Skaitmeniniu_produktu_Atsisiuntimas2-509x1024.jpg\" class=\"wp-image-1730\" srcset=\"https:\/\/startmsg.com\/wp-content\/uploads\/2024\/11\/Skaitmeniniu_produktu_Atsisiuntimas2-509x1024.jpg 509w, https:\/\/startmsg.com\/wp-content\/uploads\/2024\/11\/Skaitmeniniu_produktu_Atsisiuntimas2-149x300.jpg 149w, https:\/\/startmsg.com\/wp-content\/uploads\/2024\/11\/Skaitmeniniu_produktu_Atsisiuntimas2-768x1545.jpg 768w, https:\/\/startmsg.com\/wp-content\/uploads\/2024\/11\/Skaitmeniniu_produktu_Atsisiuntimas2-764x1536.jpg 764w, https:\/\/startmsg.com\/wp-content\/uploads\/2024\/11\/Skaitmeniniu_produktu_Atsisiuntimas2-1018x2048.jpg 1018w, https:\/\/startmsg.com\/wp-content\/uploads\/2024\/11\/Skaitmeniniu_produktu_Atsisiuntimas2-323x650.jpg 323w, https:\/\/startmsg.com\/wp-content\/uploads\/2024\/11\/Skaitmeniniu_produktu_Atsisiuntimas2.jpg 1080w\" sizes=\"(max-width: 509px) 100vw, 509px\" \/><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-selling-digital-products-with-startmsg\"><strong>Vender productos digitales con StartMsg<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Esta es una forma innovadora de llegar a tu audiencia y vender con \u00e9xito productos a trav\u00e9s de <strong>navegador<\/strong>, <strong><a href=\"https:\/\/startmsg.com\/es\/facebook-marketing-es\/\">Messenger<\/a><\/strong> y <strong><a href=\"https:\/\/startmsg.com\/es\/instagram-marketing-es\/\">Instagram<\/a><\/strong> chats. Usando StartMsg <a href=\"https:\/\/startmsg.com\/es\/\"><strong>construcci\u00f3n de chatbots<\/strong> <strong>plataforma<\/strong><\/a>, puedes integrar eficazmente la venta de productos digitales directamente en las ventanas de chat, creando un proceso de compra personal y c\u00f3modo para tus clientes.<\/p>\n<p class=\"wp-block-paragraph\"><strong>En el navegador<\/strong>, las ventas ocurren tradicionalmente, cuando los usuarios visitan tu <a href=\"https:\/\/startmsg.com\/es\/comercio-electronico-2\/\"><strong>comercio electr\u00f3nico<\/strong><\/a> sitio web y exploran productos. <strong>StartMsg<\/strong> te ayuda a construir una tienda fluida y su integraci\u00f3n con este sitio, garantizando compras seguras y r\u00e1pidas a trav\u00e9s de sistemas de pago fiables como <strong><a href=\"https:\/\/startmsg.com\/es\/stripe-payment-integration-ecommerce\/\">Stripe<\/a><\/strong>. Tras la compra, los productos digitales como e-books, cursos o software pueden entregarse al usuario al instante.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Comercio electr\u00f3nico de productos digitales<\/strong> <strong>en los chats de Messenger e Instagram<\/strong>. <strong>StartMsg<\/strong> sistema de chatbot te permite automatizar la venta de productos directamente en los chats. Nuestro <strong>asistentes de chat<\/strong> puede ofrecer productos digitales, responder a las preguntas de los clientes e incluso ayudar a completar los pagos sin tener que cambiar a otra web. Esto mantiene el proceso de compra fluido y reduce la posibilidad de que los clientes abandonen, porque toda la experiencia ocurre directamente en el chat. Adem\u00e1s, StartMsg te permite usar chatbots inteligentes que se comunican con los clientes, recopilan datos y ofrecen recomendaciones personalizadas.<\/p>\n<p class=\"wp-block-paragraph\">Integrar esta plataforma con <strong>StartMsg<\/strong> te permite vender productos digitales de forma efectiva y llegar a una amplia audiencia, ya que muchos usuarios pasan la mayor parte de su tiempo en redes sociales y plataformas de chat, donde tu oferta es directamente accesible. Adem\u00e1s, <strong>StartMsg<\/strong> te permite crear campa\u00f1as de marketing individuales que aumentan las ventas y mejoran la experiencia del usuario manteniendo un alto compromiso y fidelidad del cliente.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-\"><\/h2>","protected":false},"excerpt":{"rendered":"<p>Hoy en d\u00eda, el comercio electr\u00f3nico de productos digitales se est\u00e1 convirtiendo en una herramienta esencial debido a la creciente competencia en el mercado del comercio electr\u00f3nico y a las mayores expectativas de los clientes y [...]<\/p>","protected":false},"author":1,"featured_media":1731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guide"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digital Product E-commerce - startmsg.com<\/title>\n<meta name=\"description\" content=\"Sell e-books, courses, webinars and anything downloadable. 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